lure artists: amy crehore / freckled bumblecat becky harbine / wieny man steve lodefink / tasty frog prince | crankbait
Engaging the
right Thought Leaders to help direct your product lifecycle development is
either a strategic or tactical recruitment.
Knowing where you are in lifecycle phased development will
tell you the type of individuals to lure. You may need highly strategic insight
from Thought Leaders who can be respondents in early product concept testing.
Or, you may need Key Influencers to help with your new product launch. Those
who can speak or blog about your product's new whiz bang features.
Whatever your need, there's a big ocean of Thought Leaders
out there. Knowing how you want to use them will tell you where to cast your
lure.
Comments