Your Market Knows The Real Influencers. Ask Them.

A unique, and multiple peer nomination process is an objective way to identify and rank the real influencers.

All too often "influence" is based on assumptions that a prolific book writer or eloquent speech maker influences others. While this certainly may be the case, it's risky to base critical decisions, like strategic product development, on feedback recruited from a hypothesis.

Or worse yet, a popularity contest.

Peer nominations is a sure way to identify the real influencers. This process maps peers to those who influence them within an objective "sphere of influence" that lives inside, and outside, the online popularity bubble. This is particularly valuable when identifying influencers in industry sectors other than technology and social media.

The value of a peer-nominated influencer is defined through a highly-disciplined process anchored in primary and secondary research. There's nothing jazzy about it. Just a lot of heavy lifting to ensure objective data insight that identifies the real influencers you'll want to engage.